Tuesday, February 18, 2014

The Magic Pill


We are continually bombarded with advertisements that claim to have a newly discovered, secret recipe that is more potent and ingredient-laden, and sold nowhere else but through one particular company via a “limited time offer.”  Other ads speak about having scientifically/clinically-proven processes or fool-proof tricks to address specific problems that plague the world.  In both cases, a high profile spokesperson/endorser suggests/professes that if we take this company’s product, he/she promises we will be rid of all of our fat, have unlimited amounts of energy, be acne-free/be beautiful, no longer be affected by erectile/sexual dysfunction, or, worse yet, become ageless wonders that can overcome each and every ailment known to mankind.

In reality, these companies dupe consumers simply to make a quick sale, often disappearing into the sunset to later reincarnate as different businesses with newer creations or versions of product X, Y, or Z.  But, how do they sucker us into buying these things?  It’s actually simple!  The manufacturers and/or sales “gurus” focus on and/or poke and jab at as many of our frailties as possible.  For all intents and purposes, the sales pitch is designed to specifically target a particular group of fragile folks, convince them to believe their hogwash, and create a sense of urgency by threatening them to remove their time-sensitive offer, thereby getting them “hook, line, and sinker.”

It’s time for all of us to push back!  We all must refuse to be fooled by the “smoke and mirrors” and the glitter used to reel us in!  Since the government is doing nothing about the trickery, we must fight these companies by not buying their products, hitting them where it hurts them most: Their pocket books.  And if everything you do fails, just do what I do: Blame it on fast foods.


- B. J. T. Pepin

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